First impressions are so important, an instantaneous judgment based on visual cues. The converse is true with the aphorism ‘you can’t judge a book by its cover’.
The first communication and the delivery on that visual promise is the key to a successful first impression.
To create that first impression, there are two new gates and signs on the roadside.
The first gate is 10kms off the road, the second gate is situated within the Okonjima game reserve (some 24,000 hectares of perfect safari area) when passing into a 2000 hectare predatory-free safe area which surrounds the lodges, camp-site and the Perivoli Okonjima Country School.
So, now, no one can miss Okonjima, the home of AfriCat, while travelling in Namibia from Windhoek to Etosha.
It’s about first, and last, impressions.